Pastry’s 1-YOU Campaign – the sweet deets

Screen Shot 2014-01-13 at 12.37.13 PMAt Coco Jone’s Sweet 16 this Saturday, Pastry’s 1-You Campaign and association with Threads for Teens was announced, and we are here to give you all the sweet deets!

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What is 1-YOU?

Being a Pastry girl is about more than just having great style – its about having confidence in all aspects of your life! The 1-YOU campaign brings us a space just for Pastry girls to share how-tos, stories, dreams, insecurities, and everything in between. Whether it’s a story about an amazing young woman who founded a charity for underprivileged girls or a step-by-step guide to a stunning manicure, 1-YOU is creating a community to show girls in action, building a better world today.

Pastry’s It Girl

The 1-YOU community is filled with wonderful girls doing amazing things. Each month we will pick a Pastry girl you nominate to be our It Girl and feature her story here. Do you have a girl who inspires you? Whether it is through her words, actions, style or anything in between, we want to know! Nominate the girl in your community you look up and maybe she will be the next It Girl!

#ByGirlsForGirls

#ByGirlsForGirls will be a place for Pastry Girls to share your advice, stories, ideas – whatever sparks you! From a great style guide to an blog about being comfortable in your own skin, #ByGirlsForGirls is created by you for the betterment of the entire Pastry Community.

What is Pastry doing to help?

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Proud to support a campaign that strives to improve the lives of girls and their communities, Pastry has partnered with Threads for Teens, a philanthropic organization started by Allyson Ahlstrom that brings fashionable clothing to underprivileged teens, and donated a ton of killer kicks to the cause! At the campaign launch at Coco’s Sweet 16, guests were asked to bring clothing donations for Threads for Teens instead of presents for Coco. Dozens of clothing items were donated from designers like Betsy Johnson, Juicy Couture, and many more! In addition, Pastry will help Allyson on her cross-country tour this summer and on the first Tuesday of every month will donate 10% of all proceeds from LovePastry.com to Threads for Teens.

What is Threads For Teens?

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Threads For Teens was founded by the extraordinary fourteen-year-old Allyson Ahlstrom in January 2010. After Allyson read a book about incredible teens and the service projects they started, she felt inspired. She immediately went into action, creating a project to outfit deserving girls (foster care, extreme situations of poverty, etc.) in the latest trends from head to toe. Since its founding, Threads For Teens has served hundreds of girls across the country and, with the help of the 1-YOU campaign, plans to more than quadruple their efforts this summer.

Keep an eye out for more to come on the 1-YOU Campaign, including Coco & Katie’s video for their song “Glitter” and more about Coco’s Sweet 16!